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Crisis Management: Strategies to Effectively Manage a Healthcare Organization

Thursday, November 16, 2023 @ 12:30 pm - 2:00 pm

Another joint great event offered by the East, North and Midwest Texas ACHE chapters. . . .the second of four panels offered this November.

This panel has been approved for 1.5 ACHE Virtual Face-to-Face credits.


Preparing for an unplanned or unexpected event, such as a natural disaster, pandemic, civil disturbances, medical error or labor disputes (e.g., union labor) causes physical, psychological and emotional stresses that can overwhelm employees, medical staff, patients and communities. In the event of a crisis, the quality and efficiency of care delivery may be challenged and typically takes a toll on every part of the organization. Lack of the unknown or uncertainty is also a challenge that healthcare leaders face in the time of crisis. Healthcare leaders need to understand ways to prepare their organization for unforeseen circumstances, which includes developing a communication plan, managing organizational resources, such as medical supplies, levels of patient care and leveraging local and state resources and funding.


Moderator: Jonathan Sell
Founder and CEO
Innovative Solutions Management


Serena Bumpus DNP, RN, NEA-BC
Chief Executive Officer
Texas Nurses Association

Dr. William Hooks, MD, MBA
Chief of Anesthesiology/Medical Director, Perioperative & Procedural Services
Titus Regional Medical Center

Kenneth Hutchenrider, Jr., FACHE
Methodist Richardson Medical Center


Speakers’ Bios:


Dr. Serena Bumpus currently serves as the Chief Executive Officer of the Texas Nurses Association where she is responsible for providing oversight of related entities and programs including the Texas Nurses Foundation and the Texas Peer Assistance Program for Nurses and other programs as identified. She is responsible for executing the ongoing vision for the association as it relates to the changing healthcare landscape and the nursing profession. As the CEO of the largest professional nursing organization in Texas, Serena has the unique opportunity to build strategic relationships with constituent and partner organizations to elevate and advocate for nursing governance and practice based on evolving issues affecting nursing practice and policy in Texas and nationally. She is well positioned to influence and lead meaningful change for the profession of nursing and healthcare.

Dr. Bumpus’s nursing career spans over 21 years where she has held various positions from staff nurse to Nurse Executive. She has demonstrated a strong career trajectory with involvement in leadership, governance, and advancing the nursing profession. She has made significant strides in improving outcomes and advancing nursing practice throughout her career.

Serena received her Doctor of Nursing Practice in 2019 from Texas Tech University Health Sciences Center in Lubbock. She is also an active and engaged member of numerous professional nursing organizations. It was her involvement in these professional organizations early on in her career that triggered a passion for health policy impacting both patients and nurses. She firmly believes empowered nurses can drive meaningful change at the local, state, and national level when they use their collective voices together.



A native of Mt. Pleasant, Dr. William Hooks is the Chief of Anesthesiology and the Medical Director for Perioperative & Procedural Services at Titus Regional Medical Center. Additionally, he performs minor pain management procedures such as epidural steroid injections, trigger point injections and joint injections. Dr. Hooks joined the medical staff of TRMC in 2016 after serving for 13 years in the United States Navy where he completed residency and served as an Anesthesiologist and Flight Surgeon.



Ken Hutchenrider joined Methodist Richardson Medical Center as President in July, 2010.

He has more than 30 years of executive experience with a result oriented record of substantially increasing financial stability and strengthening team management to build a tradition of providing the best care possible to the communities served.


During his tenure, Ken administered the assimilation of the hospital into the Methodist Health System, as well as the development of a $120M replacement hospital and its subsequent and ongoing expansions. Under his direction, Methodist Richardson has received accreditations as a Chest Pain Center, a Comprehensive Stroke Center, and Level 3 Trauma Certification and Nursing Magnet Certification.


Prior to July 2010, Ken served as the Chief Executive Officer of Galesburg Cottage Hospital, in Galesburg, Illinois. Previously in his career, Ken served in executive roles including Chief Executive Officer of the Terre Haute Regional Hospital in Terre Haute, Indiana and Executive Vice President and Chief Operating Officer of Wesley Medical Center in Wichita, Kansas. Ken started his career in a clinical position as a Paramedic and Supervisor in Pasadena, Texas.


He holds a Bachelor of Business Administration from Texas A&M University and a Masters of Healthcare Administration from the University of Houston, Clear Lake.


Ken has received many accolades, including the American Heart Association SOAR Award, the Community Health System Outstanding Achievement Award, and Fellow of the American College of Healthcare Executives. He is actively involved in the community and is past Chairman of the Richardson Chamber of Commerce. Ken is past Regent, Texas Northern for the American College of Healthcare Executives. Finally, Ken is the current Richardson City Councilperson for Place 5.


On a personal note, Ken and his wife Melinda have two teenage daughters. When he’s not spending time with his family, you are most likely to find Ken on the golf course. He is also a private pilot.



Jonathan Sell is the Founder and CEO of Innovative Solutions Management, a staffing and consulting firm, and the Executive Director of Booker EMS. He is a recent graduate of Yale University School of Medicine’s Online Physician Assistant Program (MMSc) and has agreed to begin working with a focus on rural Emergency Medicine at Ochiltree General Hospital in Perryton Texas once he obtains his Texas License.

Additionally, Jonathan also holds his Master’s degree in Healthcare Administration from TTUHSC and multiple undergraduate degrees. Sell has two decades of experience in Emergency and Disaster Medicine and has been deployed as a Task Force Leader by the Texas Emergency Medical Task Force (EMTF) to disasters including hurricanes, wildfires, tornados, mass casualty events, and more. Sell has a passion for both direct patient care, as well as for creating sustainable healthcare systems to serve as the framework for individual patient care. His focus continually is on compassionate individual care, clinical excellence, and system efficiency. This has carried over to his various deployments where the normal “systems” are overwhelmed or out of service.

Outside of work, Jonathan is married to his wife Caitlin and the father of two boys. Together they raise a variety of animals on their family farm, and enjoy sports, games, and time with extended family. In the rare moments that Jonathan finds silence, you would likely find him reading a good book, likely about history.


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