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Third Quarter Education Event
Thursday, August 25, 2016 @ 3:00 pm - 7:30 pm
ACHE of North Texas Education Event
August 25, 2015
Maggiano’s Northpark Center
205 Northpark Center, Dallas, TX 75225
Sponsored by Walden University
Panel 1: #68: The Role of Media in Shaping the Public’s Perception of Healthcare
(1.5 Category 1 Education Credits Approved)
Description: Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media. Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, entertainment and especially health care. This panel discussion will focus on the public’s perception of hospitals, healthcare delivery and the impact of the Affordable Care Act. These perceptions are largely delivered and influenced by “the Media”. Time will be spent on effective tactics to managing the communication channels and messaging when working with “the press”. Join these subject matter experts as they discuss their observations and tactics at their respective organizations.
Moderator:
Linda Nall, FACHE, Vice President Patient Satisfaction Measurement & Improvement
Texas Health Resources
Linda Nall is the Vice President of Patient Satisfaction Measurement and Improvement for Texas Health Resources. She and her team manage service excellence and internal coaching resources for the Texas Health system. She also oversees patient survey administration, data analysis and reporting.
Linda has been with Texas Health for 23 years, beginning at Texas Health Harris Methodist Hospital Fort Worth, where she established the patient advocacy service and on site language assistance. She moved to System Director of Service Excellence for THR in 2007.
Linda received her undergraduate degree at the University of Maryland, College Park, and has a master’s degree in health services management from the University of Mary Hardin-Baylor. She is a Fellow of the American College of Health Care Executives (FACHE).
Linda has a son, Thad, who is a college student, and she recently adopted a “golden oldie,” a golden retriever, named Sailor.
Panelists:
Janet St. James, Assistant VP Strategic Communication
HCA North Texas Division
Janet St. James, serves as assistant vice-president of strategic communications for the HCA North Texas Division. She is responsible for garnering positive media coverage, developing engaging content across ever-evolving media platforms, and community outreach. North Texas is one of the largest divisions in the HCA portfolio and includes 16 hospitals, 79 patient care sites, more than 5,500 active physicians, and 15,340 employees in Dallas-Fort Worth and Oklahoma.
St. James began her career as a television journalist, working in broadcast news for nearly 25 years in markets including Abilene, Oklahoma City, and Dallas. Prior to joining HCA, St. James had been an award-winning senior reporter at WFAA-TV in Dallas for 18 years, specializing in health and medical reporting. She has won multiple honors, including Emmy’s, Murrow’s, AP awards, and more.
A proud graduate of The University of Texas at Austin, St. James earned a degree in Broadcast Journalism. She attended graduate school at Texas Christian University in Fort Worth, where she studied education and earned a teaching certificate.
St. James is an advocate for health and uses a 2015 breast cancer diagnosis to inform, educate, and empower women about the disease. She and her husband have three children.
Matt Goodman, Editor
D Healthcare Daily
Matt, who was born and raised in Houston, is an experienced reporter with a special interest in healthcare issues. A journalism graduate of the University of North Texas, Matt comes from WFAA.com, where he was a digital journalist covering breaking news and assisting with investigate reports. Prior to that, he worked as a digital media producer for CBSDFW.com and as a business reporter for the Killeen Daily Herald. He has also written for D Magazine, The Dallas Morning News, and The Fort Worth Weekly.
Jennifer Coleman, Sr. Vice President Marketing & Public Relations
Baylor Scott & White Health
Jennifer Coleman is senior vice president of marketing and public relations for the 48-hospital Baylor Scott & White Health care system.
Her responsibilities include leadership of the health care system’s
marketing, public relations, community benefit and corporate contributions, including consumer research and segmentation.
Jennifer has been with the new, merged organization since October 2013 and with the legacy Baylor Health Care System since 1980, when the disciplines of marketing and PR weren’t widely practiced in
health care. As the System grew, so did her role and responsibilities, progressing from a staff writer on a quarterly publication to where she is today– a member of the top management team of this $9 billion (total-assets), not-for-profit organization. She has expertise is nearly all the PR disciplines but an extra depth of experience in crisis communications.
Jennifer’s work in branding Baylor Health Care System has made it the number one health care brand in the state of Texas. Her team’s work garnered it the Platinum award for Best System Branding Campaign by HealthLeaders, plus numerous awards for its website and internal communications. In 2010, she was named PR Professional of the Year in the not-for-profit category by PR News and by the Dallas Business Journal as one of “25 Women to Watch.”
Jennifer is very active in community and professional organizations. She is vice chair of the Community Council of Greater Dallas, former officer of the Dallas Summit, a board member of Dallas Heritage Village, as well as secretary of the Baylor Health Care System Employee Credit Union. She is past president of Dallas READS, where she won the first Daryl Johnston Literacy Champion Award bestowed by Verizon (then GTE), and was appointed to WorkSource for Dallas County as the adult literacy representative. She is a native of Tampa, Florida and earned a bachelor‘s and a master’s degree in English literature. She and her husband, Brad Stribling, are both proud Texas Longhorns and have two incredible grown children.
Panel 2: #77: Sustainability of Healthcare Organizations: A Plan of Action
(1.5 Category 1 Education Credits Approved)
Description: Issues surrounding sustainability for healthcare institutions into the 21stcentury in the U.S., with regards to the era of healthcare reform, are very complex. Within the scope of priorities, this discussion will emphasize the necessity of understanding the key potential and existing operational and cost problem areas of adaptability for healthcare system sustainability as healthcare providers continue to face future operational challenges. The primary goal of this discussion is to provide an overview of the models of current successes and solutions with a focus on a realistic plan of action. Join these subject matter experts as they share their perspective on their respective organizations sustainability tactics.
Moderator:
Winjie Tang Miao, SVP & System Integration Officer
Texas Health Resources
Winjie Tang Maio is the senior vice president and system integration officer of Texas Health Resources. Through Texas Health’s System Integration and Innovation Office, she leads efforts to design and deploy major strategic, clinical and operational transformation initiatives across the system.
Miao joined Texas Health Presbyterian Hospital Dallas in 2000 as an administrative resident. At Texas Health Dallas she oversaw the development of more than $500 million in construction and the growth and development of outpatient clinics and the oncology service line. In 2007, she was named president of Texas Health Harris Methodist Hospital Azle, a facility that is recognized for both
quality and community health efforts. In 2011, she became president of Texas Health Harris Methodist Hospital Alliance, the system’s newest full-service hospital. Under her leadership, Texas Health Alliance opened in 2012, and has received national recognition for its innovative technology.
In 2013, Miao was honored with the Outstanding Achievement Award from the US Pan Asian American Chamber of Commerce-Southwest Region. She has been named by Becker’s Hospital Review as one of the “130 Women Hospital and Health System Leaders to Know” (2015) and “25 Healthcare Leaders Under Age 40” (2012). In 2008, she was honored as one of Modern Healthcare’s “Up and Comers.”
An engineering graduate of Johns Hopkins University, Miao also earned a master’s degree in health care administration, with a concentration in financial management and quality management, from the University of North Carolina.
Panelists:
Suresh Gunasekaran, Chief of Operations
UT Southwestern Health System
As Associate Vice President and Chief of Operations for the UT Southwestern Health System, Suresh Gunasekaran, M.B.A., leads the financial and operational activities plus many of the administrative functions of the physician practice and Health System. Mr. Gunasekaran previously led the information technology function of the Health System, which has been nationally recognized multiple times as “Most Wired” and most recently recognized as a HIMSS Analytics Stage 7 for both hospitals and clinics. Before joining UT Southwestern Medical Center in 2004, he served as a health care IT management consultant working with major academic medical centers as well as a principal health care analyst for Gartner Group. Mr. Gunasekaran began his career in clinic and revenue cycle operations at Vanderbilt University Children’s Hospital in Nashville, TN. He holds a master’s in business administration from Southern Methodist University.
Pamela J. Stoyanoff, Executive Vice President & COO
Methodist Health System
Pamela Stoyanoff, MBA and CPA is currently Executive Vice President and Chief Operating Officer for the 7 hospital Methodist Health System in Dallas, Texas. In that role she is responsible for 4 of the 7 hospitals (the other 3 being joint ventures) and a myriad of Corporate, centralized functions including IT, Purchasing, Quality, Transplant services and Graduate Medical Education. Pam is experienced in strategic planning, financial management, IT, Human resources, operational performance improvement, joint ventures and physician integration. She is a member of several Boards, including the Dallas Ft. Worth Hospital Council Education and Foundation Board,), the American Heart Association Go Red For Women Dallas chapter, ACHE of North Texas Board and several others. She is well known in the community, serving on the Trinity Commons
Foundation Board (developed to promote the Trinity River Corridor Project) and has traveled to Washington D.C. with select contingencies to promote Dallas economic development.
Prior to coming to Dallas, Pam was the Chief Financial Officer for the St. Vincent Health System (4 hospitals) in Little Rock, Arkansas. She is originally from Chicago, Illinois and began her career at Arthur Anderson & Co.
Pam has her BS in Business Administration with a major in Accounting, is a CPA and has her Masters degree from the Lake Forest Graduate School of Management in Lake Forest, Illinois.
Pam has spoken around the country on many topics including revenue cycle management, cost reduction strategies and diversity in healthcare supply procurement.
She was most recently voted one of the top 25 Women in Business in Dallas/Ft. Worth by the Dallas Business Journal in 2010 and was also selected in 2010 by the Dallas Business Journal as a Health Care Hero (in recognition of contributions toward improving health care in North Texas).
Anthony J. Malcoun, JD, MBA,
Principal in Population Health Management, Premier Health Alliance
Anthony J. Malcoun is a Principal of Premier’s Population Health group and leader of Premier’s CIN consulting practice. He has extensive experience designing health system growth strategies and building the structural, legal, and governance components of CINs and regional networks. As a counselor and advisor, Mr. Malcoun offers a broad national perspective having led strategy and operational engagements in over 75 markets and 35 states. His areas of expertise include developing Clinically Integrated Networks, health system growth strategies, physician alignment, organizational design, system integration and partnerships.
Prior to joining Premier, Mr. Malcoun was a leader and Vice President of Sg2’s US consulting group. His practice focused on health care reform strategy, systems of care integration, physician alignment, organizational design, service line growth/operating models, demand forecasting, and scenario planning. He also worked closely with private equity groups on due diligence related to investment opportunities as well as turnaround strategy work for underperforming portfolio investments.
Prior to Sg2, Mr. Malcoun was a Senior Consultant with Computer Sciences Corporation’s (CSC) health care consulting practice where he led initiatives related to vendor partnerships and supply chain for large integrated delivery networks. Prior to CSC, Mr. Malcoun was a consultant with XOR, an Internet professional services company, where he developed internet business models and customer relationship management strategies for health care organizations. Mr. Malcoun began his professional career as a practicing lawyer, working for several years in complex commercial litigation in the states of New York and Illinois.
Mr. Malcoun holds an MBA from the Kellogg Graduate School of Management, with a focus on marketing, technology and health care. He received his JD from Brooklyn Law School and his BA from the University of Michigan. He has been an invited speaker/panelist and lecturer on health care industry and reform topics to ACHE organizations, CMS, the American Health Lawyers Association, and technology companies as well as the Northwestern and University of Chicago MBA programs. Mr. Malcoun actively supports a number of charitable organizations and currently serves on the Board of Directors for the Rogers Park Montessori School as well as 826CHI an organization that promotes creativity and writing skills for children in Chicago.